Code of Ethics

Caro Tello is a member of the Association of Personal Photo Organizers and fully upholds the code of conduct of the APPO with her clients, her colleagues and her community at large. As a member of the Association of Personal Photo Organizers, she agrees to conduct her business honestly and ethically. She constantly strives to improve the quality of her services and maintain a reputation for honesty, fairness, respect, responsibility, integrity, trust and sound business judgment. She agrees to not compromise these principles for short-term advantage, and to the following:

  • Serve clients with integrity, competence, and objectivity, and will treat them with respect and courtesy.
  • Offer services in those areas in which the member is qualified and accurately represent those qualifications in both verbal and written communications.
  • Recommend the services of other qualified organizers and/or other qualified professionals, when unable or unqualified to fulfil requests for services directly
  • Advertise services in an honest manner and represent the organising profession accurately.
  • Keep confidential all client information, both business and personal.
  • Use proprietary client information only with the client's permission.
  • Refrain from using client confidential information for personal or business gain.
  • Independently determine and communicate fees and expenses directly to client.
  • Charge reasonable fees and expenses that are legitimate, and commensurate with member’s level of experience, services delivered, and the responsibility accepted.
  • Make recommendations for products and services with the client's best interests in mind.
  • Seek and maintain an equitable, honorable, and cooperative association with all colleagues, treating them with respect and courtesy.
  • Respect the intellectual and artistic property rights (professional photographs, materials, titles, and thematic creations) of APPO, colleagues, and other firms and individuals, and not use proprietary information or methodologies without permission.
  • Act and speak on a high professional level so as not to bring discredit to the organizing profession.


Click here for more information about APPO Code of Ethics.



Contact us



(03) 9874 1565





Eastern Suburbs




91 426 470 62

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